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Data on Demand

Written by Charles Myers | Mar 20, 2025 4:27:09 PM

Introducing SkillCorner Data On Demand: Unlocking Tracking Data Beyond Broadcast Matches

Since 2016, SkillCorner has led the development of tracking and physical data at scale, helping over 200, leagues and federations analyse, benchmark, and profile potential recruitment targets with data derived from broadcast footage. 

But what happens when a match isn’t broadcast?

Academy matches, friendly fixtures, and women’s football often rely on single-camera setups, leaving clubs unable to apply the same level of analysis and insight throughout their football operations.

Historically, deriving tracking data from these non-broadcast matches has been challenging due to variations in camera types, pitch conditions, and video quality, as well as a lack of centralised video access. 

The improved line detection, extrapolation and homography in SkillCorner v3 has enabled us to provide the solution these clubs and federations have been looking for. SkillCorner ‘Data On Demand’ is the first scalable solution for tracking and physical data generation from any single-camera video source.

 

What is Data On Demand?

Data On Demand is a fully-automated service that derives Raw XY Tracking and Physical Data from any single-camera source, including:

Hybrid tactical cameras
Full tactical/wide-angle video

This breakthrough enables clubs and federations to access consistent and validated tracking and physical data from youth, friendly, and tournament matches - with the same accuracy and compatibility with video analysis tools as our broadcast-derived data.

And critically, data generated via Data On Demand is exclusive to the requesting club - it is not shared with other organisations for scouting or analysis.

 

How does it work?

Using Data On Demand is simple and fully automated:

1. Capture your match video using the video provider of your choice

2. Upload match footage, lineups and events (substitutions and red cards) to the new SkillCorner Data On Demand platform.

3. We process the video and derive the Raw XY Tracking and aggregated Physical Data - available for download in CSV format within five hours.

4. Integrate seamlessly with video analysis tools and internal performance tracking systems

Why It Matters: New Possibilities for Player Development & Physical Analysis

For the first time, clubs and federations can apply SkillCorner’s industry-leading tracking data standards across all levels of their organization, ensuring a unified framework for player analysis:

1. PLAYER PROFILING

✔ Consistent data from academy to first team—across men’s and women’s football.
✔ Benchmark players across age groups and compare academy players against UEFA Youth League or elite young professionals.
✔ Monitor long-term physical development and identify young players on the right trajectory for first-team football or loan pathways.

2. Match Analysis

✔ Fast data turnaround—get tracking and physical data within five hours.
✔ Evaluate player performance objectively using the same standardised benchmarking data you use for the first team
✔ Ensure continuity—maintain the same scouting and performance analysis methodology regardless of competition level or camera setup.

 

Why SkillCorner?

SkillCorner Data On Demand ensures:

✔ Scalable & automated workflow—no need for manual tracking or additional hardware.
✔ Unmatched data accuracy & validation—consistent with SkillCorner’s industry-leading tracking and physical data.
✔ 100+ competition expertise - tracking and physical data benchmarked across elite competitions worldwide.

Data On Demand unlocks game-changing insights from non-broadcast matches, enabling you to scout, develop, and assess players with complete confidence.

 

Get Started with SkillCorner Data On Demand

Be among the first to try Data On Demand for your academy, women’s team, or friendly match analysis.

Contact us today to explore how SkillCorner can help you unlock new levels of insight for non-broadcast matches