Traditional football data provides information about on-the-ball events and outcomes. But on average a player is only on the ball for 3 minutes per game. How can we evaluate the other 97% of a player's contribution, at scale? 

Our new Game Intelligence product takes football insight to the next level, by merging event and tracking data to evaluate the intelligence and effectiveness of key football concepts including:

• A player’s off-the-ball movement
• Their on-ball decision making and passing risk/reward profile
• Their ability to execute when under pressure from opponents

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Here you can download an explanation of how Game Intelligence can be used to detect, classify and evaluate the effectiveness of a player's off-ball runs, with examples of the type of insight and analysis that can be derived from the data. 

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